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Individual System 1s vs. System 2s

7/20/2015

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A recent blog post at New York Magazine's Science of Us discusses research on how self-location (whether you consider yourself more located in your heart or your brain) can reveal important personality characteristics. Importantly, a recent study published by Adam, Obodaru, and Galinsky (2015), found that whether you consider yourself a heart-locator or a brain-locator has consequential downstream effects as well. Specifically, the researchers found that the location of your self-essence affects how you define the start and end of life and can determine what charities you are most willing to donate time and money to (e.g., if you are a brain-locator you are more likely to support Alzheimer's research than the American Heart Association). 

These findings have an interesting implication for judgment and decision-making. Specifically, they suggest that reliance on System 1 (our automatic, emotion-based responses) versus System 2 (our more deliberate, rule-based responses) can be different at the individual-level. This means that how much weight a person puts into their System 1 response (emotions) can be predicted by whether they are a heart-locator or a brain-locator. Unsurprisingly, individuals who are heart-locators are more likely to rely on their emotions when making decisions, while brain-locators are more likely to rely on reason (see: Fetterman & Robinson, 2013). While we all have both System 1 and System 2 responses, and this can be affected by external factors, it's also interesting that a simple dichotomy of self-location can identify an internal factor that makes an individual more or less likely to rely on System 1. As Christian Jarrett points out in his blog post: you can learn a lot about a person and how they will respond to things just by asking them if they feel more located in their hearts or their minds. 
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