Curriculum Vitae & Resume

Below is a link to a PDF of my current CV:
Elizabeth C Webb CV (May 2022)
File Size: 157 kb
File Type: pdf
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My Google Scholar profile can be found here.

Academic Positions

Colorado State University College of Business
Assistant Professor of Marketing, July 2109-present
​
Columbia University Graduate School of Business
Assistant Professor of Marketing, July 2014-July 2019

Education

UCLA Anderson School of Management
Ph.D, Management (Marketing), December 2014
  • Dissertation: “Understanding Risk Preference and Perception in Sequential Choice”
                                   
University of California, Berkeley
Bachelor of Arts in Economics, 2005

Research

Research Interests
  • Decision-making under risk and uncertainty
  • Judgment and decision-making
  • Context effects
  • Mental accounting
  • Intertemporal choice
  • Wisdom of crowds

Publications​​
  • Webb, Elizabeth C. and Suzanne B. Shu (2017), “Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles,” Judgment and Decision Making, 12(4), pp. 382-395. Available online here: http://journal.sjdm.org/17/17317/jdm17317.pdf


Manuscripts Under Review
  • Sharif, Marissa A. and Elizabeth C. Webb, "Seemingly More Extreme: Large Choice Sets Shift People Towards More Extreme Options," invited revisions at Journal of Marketing Research.
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Working Papers​
  • Webb, Elizabeth C. and Suzanne B. Shu, “Choice Bracketing and Construal Level Theory: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking."​
  • Payne, John W., Shu, Suzanne B., Webb, Elizabeth C., and Namika Sagara, “Individual Heterogeneity in Loss Aversion and Its Impact on Social Security Claiming Decisions."
  • Webb, Elizabeth C. and Itamar Simonson, “Using Reviews to Determine Preferences: How Variance in Customer-Generated Reviews Affects Choice.”
  • Mrkva, Kellen, Webb, Elizabeth C., and Eric J. Johnson, "Search Now or Pay Later? Time Preferences Influence Credit Card Search and Choice."
  • Webb, Elizabeth C. and Will Cavendish, "The Mathematical Incoherence of the Crowd."

Peer-Reviewed Conference Presentations
  • The Mathematical Incoherence of the Crowd. With Will Cavendish. Invited presentation at Judgment and Decision Making Winter Symposium (Snowbird), Jan 15, 2022.
  • Searching Fast and Slow: How Time Preferences Influence Credit Card Search and Choice. With Kellen Mrkva and Eric J. Johnson. Invited presentation at the Behavioral Approaches to Financial Decision Making Conference (Chicago Booth), Sep 24, 2020. 
  • ​Searching Fast and Slow: How Time Preferences Influence Credit Card Search and Choice. With Kellen Mrkva and Eric J. Johnson. Judgment and Decision Making Winter Symposium (Snowbird), Jan 18, 2020.
  • Searching Fast and Slow: How Time Preferences Influence Credit Card Search and Choice. With Kellen Mrkva and Eric J. Johnson. Society for Judgment and Decision Making (SJDM), Nov 18, 2019.
  • The Effects of Earmarking on Psychological Spending and Pain of Payment. With Justin Pomerance, Nicholas Reinholtz, and Stephen A. Spiller. Association for Consumer Research (ACR), Oct 18, 2019.
  • Using Reviews to Determine Preferences: How Variance in Customer-Generated Reviews Affects Choice. With Itamar Simonson. Judgment and Decision Making Winter Symposium (Snowbird), Jan 19, 2019. 
  • Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options. With Marissa Sharif. Society of Judgment and Decision Making (SJDM), Nov 19, 2018.
  • Using Reviews to Determine Preference: How Variance in Customer-Generated Reviews Affects Choice. Behavioral Decision Research in Management, Jun 9, 2018.
  • Using Reviews to Determine Preference: How Variance in Customer-Generated Reviews Affects Choice. Association for Consumer Research (ACR), Oct 27, 2017.
  • Working Paper Session: Judgment, Preference, and Choice. Moderator. Society for Consumer Psychology (SCP), Feb 17, 2017.
  • The Role of Choice Set Size on Consumers’ Preferences for Unconventional Goods. With Marissa A. Sharif. Association for Consumer Research (ACR), Oct 28, 2016.
  •  Development of an Individual Measure of Loss Aversion. With John W. Payne, Suzanne B. Shu, and Namika Sagara. Association for Consumer Research (ACR), Oct 3, 2015.
  •  As Good as Spent: Earmarking Money Leads to a Sense of Spending. With Stephen A. Spiller. Society for Consumer Psychology (SCP), Mar 8, 2014.
  • Choice Bracketing and Sequential Gambles: How Problem Representation Changes the Predictions of Prospect Theory. With Suzanne B. Shu. Subjective Probability, Utility, and Decision Making (SPUDM), Aug 16, 2015.
  • Choice Bracketing and Construal Level: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 16, 2013.
  • Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu.  Behavioral Decision Research in Management (BDRM), Jun 29, 2012.
  • Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 7, 2011.
 
Invited Presentations
  • Brigham Young University, Marriott School of Business, September 2018 (“Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options”).
  • Colorado State University, College of Business, September 2018 (“Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options”).
  • The University of Chicago, Booth School of Business, June 2018 ("Choice Set Size in Context: How Choice Set Size Affects the Share of Compromise Options")​
  • Cornell University, SC Johnson College of Business, April 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).
  • The BRITE Conference, March 2018 (“Algorithm vs. Human: Who’s the Winner?”).
  • The University of Wisconsin, Madison School of Business, March 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).
  • The Wharton School of University of Pennsylvania, March 2016 (“Is Broad Bracketing Always Better? How Broad Brackets Lead to Better Choices Over Risk”).
  • Stanford University, Graduate School of Business, December 2014 (“Categorizing Risk: The Effect of Perceived Similarity on Risk-Taking”).
  • Columbia University, Columbia Business School, November 2013 (“Situational Effects on Sequential Risks: Categorization Rules and Consumer Risk-Taking”).

Other Press
  • “Pumpkin Spice Glut Arrives Earlier Than Ever,” New York Times article, Aug 30, 2017.​
  • “How Can You Avoid Thinking Like the Herd?” Morgan Stanley Ideas Podcast, Jul 21, 2017.
  • “Women, venture capital and bias,” interview on Marketplace (NPR), Aug 7, 2015.
  • “Chris Borland Makes the Hard Choice to Go Long,” Columbia Ideas at Work Feature article, Apr 21, 2015.

Teaching 

  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2015 (Avg. Rating: 4.6/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2016 (Avg. Rating: 4.2/5)
  • Behavioral Economics and Decision Making, Columbia (EMBA), Spring 2017 (Avg. Rating: 4.8/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2017 (Avg. Rating: 4.5/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2018, (Avg. Rating: 4.4/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2019, (Avg. Rating: 4.7/5)
  • Behavioral Economics and Decision Making, Columbia (EMBA), Spring 2019 (Avg. Rating: 5/5)
  • Marketing, Colorado State University (Undergraduate), Spring 2020, Fall 2020, Spring 2021, Spring 2022
  • Marketing (Honors), Colorado State University (Undergraduate), Fall 2020, Fall 2021
  • Buyer Behavior, Colorado State University (Undergraduate), Fall 2020​

Industry Experience

  • Independent Consultant, Various (2019 - present)
  • Senior Analyst, Compass Lexecon (Economic Consulting), 2006-2009
  • Intern, Woodrow Wilson International Center for Scholars, 2005

Honors

  • UCLA Anderson Doctoral Fellowship, 2009-2013
  • UCLA Anderson Summer Doctoral Fellowship, 2010
  • UCLA Anderson Dean’s Award, 2011-2013
  • Don Morrison & Family Marketing Fellowship, 2011-2013
  • University of Houston Marketing Doctoral Symposium Fellow, 2012 & 2013
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2013
  • UCLA Graduate Division Dissertation Year Fellowship, 2013-2014
  • Consumer Financial Protection Bureau (CFPB) Vendor Contract, 2015-2016
  • Honors Professor of the Year, nominee

Service

  • Ad hoc reviewer, Journal of Consumer Research
  • Reviewer, Association for Consumer Research
  • Ad hoc reviewer, Perspectives on Psychological Science
  • Reviewer, Society for Consumer Psychology
  • Reviewer, American Marketing Association
  • Ad hoc reviewer, Management Science
  • Ad hoc reviewer, Society for Judgment and Decision Making (SJDM)
  • Ad hoc reviewer, Journal of Behavioral Decision Making
  • Ad hoc reviewer, Psychological Science
  • Ad hoc reviewer, JEP: Applied
  • Ad hoc reviewer, Financial Planning Review
  • Ad hoc reviewer, SAGE Open
  • Conference Co-Chair, Behavioral Track, American Marketing Association (Winter 2021) 

Professional Affiliations

  • Society for Judgment and Decision Making
  • Association for Consumer Research
  • Society for Consumer Psychology
  • The European Association for Decision Making