Curriculum Vitae & Resume
Below is a link to a PDF of my current CV:

Elizabeth C. Webb CV (July 2019) | |
File Size: | 123 kb |
File Type: |
My Google Scholar profile can be found here.
Academic Positions
Colorado State University College of Business
Assistant Professor of Marketing, July 2109-present
Columbia University Graduate School of Business
Assistant Professor of Marketing, July 2014-July 2019
Assistant Professor of Marketing, July 2109-present
Columbia University Graduate School of Business
Assistant Professor of Marketing, July 2014-July 2019
Education
UCLA Anderson School of Management
Ph.D, Management (Marketing), December 2014
University of California, Berkeley
Bachelor of Arts in Economics, 2005
Ph.D, Management (Marketing), December 2014
- Dissertation: “Understanding Risk Preference and Perception in Sequential Choice”
University of California, Berkeley
Bachelor of Arts in Economics, 2005
Research
Research Interests
Publications
Manuscripts Under Review
Working Papers
Selected Work in Progress
Peer-Reviewed Conference Presentations
Invited Presentations
Other Press
- Decision-making under risk and uncertainty
- Judgment and decision-making
- Context effects
- Mental accounting
- Intertemporal choice
Publications
- Webb, Elizabeth C. and Suzanne B. Shu (2018), “The Effect of Perceived Similarity on Sequential Risk-Taking,” Journal of Marketing Research. https://doi.org/10.1177/0022243718810800
- Webb, Elizabeth C. and Suzanne B. Shu (2017), “Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles,” Judgment and Decision Making, 12(4), pp. 382-395. Available online here: http://journal.sjdm.org/17/17317/jdm17317.pdf
Manuscripts Under Review
- Sharif, Marissa A. and Elizabeth C. Webb, "Choice Set Size in Context: How Choice Set Size Moderates the Share of Compromise Options," under review at Management Science.
Working Papers
- Webb, Elizabeth C. and Suzanne B. Shu, “Choice Bracketing and Construal Level Theory: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking."
- Payne, John W., Shu, Suzanne B., Webb, Elizabeth C., and Namika Sagara, “Individual Heterogeneity in Loss Aversion and Its Impact on Social Security Claiming Decisions."
- Webb, Elizabeth C. and Itamar Simonson, “Using Reviews to Determine Preferences: How Variance in Customer-Generated Reviews Affects Choice.”
Selected Work in Progress
- As Good as Spent: Earmarking Leads to a Sense of Spending. With Justin Pomerance, Stephen Spiller, and Nicholas Reinholtz.
- Does Present-Bias Lead to Less Search? Examining the Effects of Time Preference on Credit Card Preferences. With Eric Johnson and Kellen Mrkva.
- Prosocial Risk Outcomes and Risk Preference. With Vanessa C. Burbano.
Peer-Reviewed Conference Presentations
- Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options. With Marissa Sharif. Society of Judgment and Decision Making (SJDM), Nov 19, 2018.
- Using Reviews to Determine Preference: How Variance in Customer-Generated Reviews Affects Choice. Behavioral Decision Research in Management, Jun 9, 2018.
- Using Reviews to Determine Preference: How Variance in Customer-Generated Reviews Affects Choice. Association for Consumer Research (ACR), Oct 27, 2017.
- Working Paper Session: Judgment, Preference, and Choice. Moderator. Society for Consumer Psychology (SCP), Feb 17, 2017.
- The Role of Choice Set Size on Consumers’ Preferences for Unconventional Goods. With Marissa A. Sharif. Association for Consumer Research (ACR), Oct 28, 2016.
- Development of an Individual Measure of Loss Aversion. With John W. Payne, Suzanne B. Shu, and Namika Sagara. Association for Consumer Research (ACR), Oct 3, 2015.
- As Good as Spent: Earmarking Money Leads to a Sense of Spending. With Stephen A. Spiller. Society for Consumer Psychology (SCP), Mar 8, 2014.
- Choice Bracketing and Sequential Gambles: How Problem Representation Changes the Predictions of Prospect Theory. With Suzanne B. Shu. Subjective Probability, Utility, and Decision Making (SPUDM), Aug 16, 2015.
- Choice Bracketing and Construal Level: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 16, 2013.
- Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu. Behavioral Decision Research in Management (BDRM), Jun 29, 2012.
- Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 7, 2011.
Invited Presentations
- Brigham Young University, Marriott School of Business, September 2018 (“Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options”).
- Colorado State University, College of Business, September 2018 (“Choice Set Size in Context: How Assortment Size Affects Preferences for Extreme Options”).
- The University of Chicago, Booth School of Business, June 2018 ("Choice Set Size in Context: How Choice Set Size Affects the Share of Compromise Options")
- Cornell University, SC Johnson College of Business, April 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).
- The BRITE Conference, March 2018 (“Algorithm vs. Human: Who’s the Winner?”).
- The University of Wisconsin, Madison School of Business, March 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).
- The Wharton School of University of Pennsylvania, March 2016 (“Is Broad Bracketing Always Better? How Broad Brackets Lead to Better Choices Over Risk”).
- Stanford University, Graduate School of Business, December 2014 (“Categorizing Risk: The Effect of Perceived Similarity on Risk-Taking”).
- Columbia University, Columbia Business School, November 2013 (“Situational Effects on Sequential Risks: Categorization Rules and Consumer Risk-Taking”).
Other Press
- “Pumpkin Spice Glut Arrives Earlier Than Ever,” New York Times article, Aug 30, 2017.
- “How Can You Avoid Thinking Like the Herd?” Morgan Stanley Ideas Podcast, Jul 21, 2017.
- “Women, venture capital and bias,” interview on Marketplace (NPR), Aug 7, 2015.
- “Chris Borland Makes the Hard Choice to Go Long,” Columbia Ideas at Work Feature article, Apr 21, 2015.
Teaching
- Behavioral Economics and Decision Making, Columbia (MBA), Spring 2015 (Avg. Rating: 4.6/5)
- Behavioral Economics and Decision Making, Columbia (MBA), Spring 2016 (Avg. Rating: 4.2/5)
- Behavioral Economics and Decision Making, Columbia (EMBA), Spring 2017 (Avg. Rating: 4.8/5)
- Behavioral Economics and Decision Making, Columbia (MBA), Spring 2017 (Avg. Rating: 4.5/5)
- Behavioral Economics and Decision Making, Columbia (MBA), Spring 2018, (Avg. Rating: 4.4/5)
- Behavioral Economics and Decision Making, Columbia (MBA), Spring 2019, (Avg. Rating: 4.7/5)
- Behavioral Economics and Decision Making, Columbia (EMBA), Spring 2019 (Avg. Rating: 5/5)
Industry Experience
- Senior Analyst, Compass Lexecon (Economic Consulting), 2006-2009
- Intern, Woodrow Wilson International Center for Scholars, 2005
Honors
- UCLA Anderson Doctoral Fellowship, 2009-2013
- UCLA Anderson Summer Doctoral Fellowship, 2010
- UCLA Anderson Dean’s Award, 2011-2013
- Don Morrison & Family Marketing Fellowship, 2011-2013
- University of Houston Marketing Doctoral Symposium Fellow, 2012 & 2013
- AMA Sheth Foundation Doctoral Consortium Fellow, 2013
- UCLA Graduate Division Dissertation Year Fellowship, 2013-2014
- Consumer Financial Protection Bureau (CFPB) Vendor Contract, 2015-2016
Service
- Ad hoc reviewer, Journal of Consumer Research
- Reviewer, Association for Consumer Research
- Ad hoc reviewer, Perspectives on Psychological Science
- Reviewer, Society for Consumer Psychology
- Reviewer, American Marketing Association
- Ad hoc reviewer, Management Science
- Ad hoc reviewer, Society for Judgment and Decision Making (SJDM)
- Ad hoc reviewer, Journal of Behavioral Decision Making
- Ad hoc reviewer, Psychological Science
- Ad hoc reviewer, JEP: Applied
- Center for the Decisions Sciences (CDS) Strategy Committee, Columbia Business School
Professional Affiliations
- Society for Judgment and Decision Making
- Association for Consumer Research
- Society for Consumer Psychology
- The European Association for Decision Making