Curriculum Vitae

This is a current CV (last updated August 2017).  To download a copy, please click on the icon below.
Elizabeth C. Webb CV (Apr 2018)
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Academic Positions

Columbia University Graduate School of Business
Assistant Professor of Marketing, July 2014-present

Education

UCLA Anderson School of Management
Ph.D, Management (Marketing), December 2014
  • Dissertation: “Understanding Risk Preference and Perception in Sequential Choice”
                                   
University of California, Berkeley
Bachelor of Arts in Economics, 2005

Research

Research Interests
  • Decision-making under risk and uncertainty
  • Judgment and decision-making
  • Context effects
  • Mental accounting
  • Intertemporal choice

Publications​
  • Webb, Elizabeth C. and Suzanne B. Shu (2017), “Is broad bracketing always better? How broad decision framing leads to more optimal preferences over repeated gambles,” Judgment and Decision Making, 12(4), pp. 382-395. Available online here: http://journal.sjdm.org/17/17317/jdm17317.pdf

  • Webb, Elizabeth C. and Suzanne B. Shu (forthcoming), “The Effect of Perceived Similarity and Categorization on Consumer Sequential Risk-Taking,”  Journal of Marketing Research.
 
Manuscripts Under Review
  • Sharif, Marissa A. and Elizabeth C. Webb, "Choice Set Size in Context: How Choice Set Size Moderates the Share of Compromise Options," under review at Journal of Marketing Research.
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Working Papers​
  • Webb, Elizabeth C. and Suzanne B. Shu, “Choice Bracketing and Construal Level Theory: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking."
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  • Payne, John W., Shu, Suzanne B., Webb, Elizabeth C., and Namika Sagara, “Individual Heterogeneity in Loss Aversion and Its Impact on Social Security Claiming Decisions."
 
Selected Work in Progress
  • The Effect of Variance in Customer Product Ratings on Context Effects. With Itamar Simonson.​
  • How Inferences about Causality and Expectedness Affect Consumer Spending Decisions. With Stephen Spiller and Adam Greenberg.​
  • Renewal Decisions: Is it About the Past or the Future? With Eva Ascarza and Nicholas Reinholtz.​​
  • Prosocial Risk Outcomes and Risk Preference. With Vanessa C. Burbano.
  • Objective versus Subjective Preferences for Risk. With Stephen Spiller.
 
Peer-Reviewed Conference Presentations
  • Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 7, 2011.
  • Where Does the Risk Go? Applying Dynamic Mental Accounting Rules to Risk-Taking Behavior. With Suzanne B. Shu.  Behavioral Decision Research in Management (BDRM), Jun 29, 2012.
  • Choice Bracketing and Construal Level: The Effects of Problem Representation and Mental Representation on Sequential Risk-Taking. With Suzanne B. Shu. Society for Judgment and Decision Making (SJDM), Nov 16, 2013.
  •  As Good as Spent: Earmarking Money Leads to a Sense of Spending. With Stephen A. Spiller. Society for Consumer Psychology (SCP), Mar 8, 2014.
  • Choice Bracketing and Sequential Gambles: How Problem Representation Changes the Predictions of Prospect Theory. With Suzanne B. Shu. Subjective Probability, Utility, and Decision Making (SPUDM), Aug 16, 2015.
  •  Development of an Individual Measure of Loss Aversion. With John W. Payne, Suzanne B. Shu, and Namika Sagara. Association for Consumer Research (ACR), Oct 3, 2015.
  • The Role of Choice Set Size on Consumers’ Preferences for Unconventional Goods. With Marissa A. Sharif. Association for Consumer Research (ACR), Oct 28, 2016.
  • Working Paper Session: Judgment, Preference, and Choice. Moderator. Society for Consumer Psychology (SCP), Feb 17, 2017.
  • Using Reviews to Determine Preference: How Variance in Customer-Generated Reviews Affects Choice. Association for Consumer Research (ACR), Oct 27, 2017.
 
Invited Presentations
  • Columbia University, Columbia Business School, November 2013 (“Situational Effects on Sequential Risks: Categorization Rules and Consumer Risk-Taking”).
  • Stanford University, Graduate School of Business, December 2014 (“Categorizing Risk: The Effect of Perceived Similarity on Risk-Taking”).
  • The Wharton School of University of Pennsylvania, March 2016 (“Is Broad Bracketing Always Better? How Broad Brackets Lead to Better Choices Over Risk”).
  • The University of Wisconsin, Madison School of Business, March 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).
  • The BRITE Conference, March 2018 (“Algorithm vs. Human: Who’s the Winner?”).
  • Cornell University, SC Johnson College of Business, April 2018 (“The Effect of Perceived Similarity on Sequential Risk-Taking”).


Other Press
  • “Chris Borland Makes the Hard Choice to Go Long,” Columbia Ideas at Work Feature article, Apr 21, 2015.
  • “Women, venture capital and bias,” interview on Marketplace (NPR), Aug 7, 2015.
  • “How Can You Avoid Thinking Like the Herd?” Morgan Stanley Ideas Podcast, Jul 21, 2017.
  • “Pumpkin Spice Glut Arrives Earlier Than Ever,” New York Times article, Aug 30, 2017.

Teaching 

  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2015 (Avg. Rating: 4.6/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2016 (Avg. Rating: 4.2/5)
  • Behavioral Economics and Decision Making, Columbia (EMBA), Spring 2017 (Avg. Rating: 4.8/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2017 (Avg. Rating: 4.5/5)
  • Behavioral Economics and Decision Making, Columbia (MBA), Spring 2018
    ​

Industry Experience

  • Senior Analyst, Compass Lexecon (Economic Consulting), 2006-2009
  • Intern, Woodrow Wilson International Center for Scholars, 2005

Honors

  • UCLA Anderson Doctoral Fellowship, 2009-2013
  • UCLA Anderson Summer Doctoral Fellowship, 2010
  • UCLA Anderson Dean’s Award, 2011-2013
  • Don Morrison & Family Marketing Fellowship, 2011-2013
  • University of Houston Marketing Doctoral Symposium Fellow, 2012 & 2013
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2013
  • UCLA Graduate Division Dissertation Year Fellowship, 2013-2014
  • Consumer Financial Protection Bureau (CFPB) Vendor Contract, 2015-2016

Service

  • Ad hoc reviewer, Journal of Consumer Research
  • Reviewer, Association for Consumer Research
  • Ad hoc reviewer, Perspectives on Psychological Science
  • Reviewer, Society for Consumer Psychology
  • Center for the Decisions Sciences (CDS) Strategy Committee, Columbia Business School
  • Reviewer, American Marketing Association
  • Ad hoc reviewer, Journal of Behavioral Decision Making

Professional Affiliations

  • Society for Judgment and Decision Making
  • Association for Consumer Research
  • Society for Consumer Psychology
  • The European Association for Decision Making

Outside Activities

Columbia Business School requires faculty members to disclose any activities that might present a real or apparent conflict of interest. The list below complies with this requirement.
 
None.